Marketing Strategy of Ambuja Cements Ambuja Cement .
Mar 06, 2018· Use of Low CostPet Coke: In the manufacturing facilities fuel mix plays a critical role in overall operational cost, a wellbalanced fuel mix with 6570% Petcoke domestic/imported coal is helping the company in the same. Strong Group: The Ambuja Cements is the part of the reputed Holcim group of Switzerland, the company which later on merged in equal proportion with Lafarge SA to form ...